How Auto-Recalls Work
Each breed has a default recall interval (a Cockapoo every 4 weeks, a Labrador every 8). GroomRules works out when each dog is next due and sends email and SMS reminders from up to four weeks before, with follow-ups as the date approaches.
Breed Intelligence
Booking software that knows the difference between a Poodle and a Pug. Slot duration and pricing adjust automatically based on breed, size, and coat condition.
- 230+ breed profiles with default recall intervals and duration adjustments
- Coat condition pricing modifiers
- Block breeds you don't accommodate
- Approval-first mode for new customers
Online Booking
Clients self-book safely. GroomRules collects dog details before confirming, adjusts time and price automatically, and flags risky bookings before they hit your diary.
SMS & Email Reminders
Automated confirmations, reminders, and recall messages via SMS and email. Clients get nudged at exactly the right time based on their breed's recall window.
Pricing
Starter: £29/month (200 SMS included). Professional: £59/month (500 SMS, multiple staff up to 10). 30-day free trial. A card is required at sign-up; nothing is charged until the trial ends.