Pricing
Simple pricing. No contract.
Two plans, billed monthly, and a 30-day free trial of either with no card. Starter costs less than most full grooms.
Starter
For solo groomers
£29a month
- Unlimited bookings and clients
- The booking link, with your breed and coat rules
- Recall reminders by text and email
- 200 texts a month, then 6p each
- Client and dog records
- MTD-ready quarterly income export
- Your logo and colours on the booking page
- Spreadsheet import of your clients
Professional
For salons with a team
£59a month
- Everything in Starter
- Up to 10 staff, each with their own schedule and time off
- 500 texts a month
- Marketing campaigns by email and text
- Segment clients by breed or last visit
- Revenue analytics
- Bookings go to whichever groomer is free, unless the client picks one
Prices per month. 30-day free trial on both plans, no card needed. Extra texts 6p each. Cancel any time from your dashboard. Payments by Stripe.
Free £0 a month
Up to 100 clients, with the booking link, dog records and email recalls. It has no texts, team features or marketing. Good for a groomer just starting out.
What's in each plan
| Feature | Starter | ProProfessional |
|---|---|---|
| Bookings | ||
| Bookings and clients | Unlimited | Unlimited |
| The booking link, with breed and coat rules | ||
| Duration and price set per breed and coat | ||
| Approval-first mode for new or flagged dogs | ||
| Multi-dog bookings | ||
| Working hours, buffers and blocked dates | ||
| Clients and dogs | ||
| Client and dog records | ||
| Breed defaults you can override per dog | ||
| Spreadsheet import | ||
| Terms and consent logged with each booking | ||
| Messages | ||
| Confirmations by email | ||
| Recall reminders by email | ||
| Texts a month (reminders and recalls) | 200 | 500 |
| Extra texts | 6p each | 6p each |
| Marketing campaigns by email and text | ||
| Segment clients by breed or last visit | ||
| Team | ||
| Staff members | Just you | Up to 10 |
| Individual staff schedules and time off | ||
| Bookings go to whichever groomer is free, unless the client picks one | ||
| Money and brand | ||
| MTD-ready quarterly income export (CSV) | ||
| Your logo, colours and welcome message | ||
| Revenue analytics | ||
The money questions
A note from Owen, who builds GroomRules
GroomRules exists because the booking tools groomers were using didn't know what a dog was. Every booking was a one-hour slot, whatever walked through the door. It's built in the UK and priced so one groom a month covers it. If something in it doesn't work the way your salon does, email me. I read every message and reply myself, usually within one working day.
owen@groomrules.comYour next client is already overdue.
Thirty days free, no card needed. Set up in an afternoon.
30 days free · No card needed · Cancel anytime