Comparison
A Booksy alternative for dog groomers
Booksy is a good salon product with a big consumer app. It has no dog grooming version in the UK, and at £40 a month plus VAT it is the most expensive subscription in its class. Here is what a groomer gives up, what they gain, and how to move.
By Owen Fleming, founder of GroomRules · Published
Stay on Booksy if the marketplace brings you most of your new clients and you want them to book through an app. Move if your clients already know you, you want your prices to change with the dog, and you'd rather pay £29 flat than £40 plus VAT.
What Booksy is
Booksy is scheduling, payments and marketing for barbers and salons, with a consumer app and a marketplace of 65 million customers. In the UK it costs £40 a month plus VAT, with £5 a month per extra staff member, on a 7-day trial with no card. Every feature comes with every plan and 500 texts a month are included, then 5p each. Boost is an optional promotion on the marketplace that takes 30% of a new client's first visit, with a £5 minimum. Figures checked on 10 October 2026.
What Booksy does not have, in the UK, is anything about dogs. Its business pages list barber, hair, nails, spa, brows and lashes, salons and massage. We could not find pet profiles, breed pricing, consent capture for dogs, multi-dog bookings or recall reminders in the UK product. A Capterra reviewer asked for a way to give different clients different slot lengths; that is the exact problem a groomer has with every dog.
Side by side
| Booksy | GroomRules | |
|---|---|---|
| Price | £40 + VAT, +£5 per extra staff member | £29 Starter; £59 Professional (10 staff) |
| Trial | 7 days, no card | 30 days, no card |
| Texts included | 500, then 5p | 200 on Starter, 500 on Professional, then 6p |
| Marketplace | Yes, 65 million customers; Boost takes 30% of a first visit | No marketplace, no commission |
| Client app | Yes; clients must install it to use your referral link | No app; a link that opens in the browser |
| Dog records | Not found in the UK product | Breed, coat, size, temperament, vet, last groom |
| Price and time by breed | No | Yes, before the slot is offered |
| Recalls for dogs that are due | No | Text and email, with follow-ups |
| MTD-ready income by tax quarter | No | Yes, on Starter |
| Reviews | Capterra UK 4.4 (481); Trustpilot 3.0 (16,568, mixed) | Groomers quoted by name on groomrules.com |
What you give up
- The marketplace. GroomRules has no public listing, so strangers find you through Google, Instagram or a recommendation rather than through an app.
- The consumer app. Your clients book through a link instead, and for some owners the app is a habit.
- Reserve with Google, which Booksy supports and GroomRules does not yet.
- Card readers and deposits. Booksy has both. GroomRules takes payment through Stripe and does not have deposits or card on file live yet.
What you gain
- A booking page that asks the breed, coat and last groom before it offers a slot, so a matted Goldendoodle is not booked into a one-hour slot at a one-hour price.
- Recalls. When a dog is due, GroomRules texts and emails the owner a link and follows up. Booksy reminds people about appointments they have already made.
- About £19 a month. Booksy's £40 is before VAT, so most groomers pay £48, against £29.
- Your income grouped by UK tax quarter, exported for your accountant or for Xero, QuickBooks or FreeAgent.
How to move, step by step
- Export your client list from Booksy as a spreadsheet.
- Start a GroomRules trial, add your services and working hours, and load the breed rules in one click.
- Upload the spreadsheet. Dogs are added as each client books for the first time; returning clients are recognised by email.
- Put your GroomRules link where your Booksy link was: Instagram bio, Facebook page, website, WhatsApp replies.
- Keep Booksy running until the last appointment booked through it has happened, then cancel. Booksy has no contract.
If you are on Booksy mainly for the marketplace, do the sums before you move: count how many new clients it sent you in the last three months, and what you paid for them.